Software & Custom Development
Your own interactive games and branding. From custom games to full white-label solutions — we build what you need.
- Custom games tailored to you
- White-label branding
- Compatible with all IAM systems
- Professional support
- Custom
- White-Label
- All Systems
- Support
See Our Software in Action
Discover how we build custom interactive experiences
Three Services, One Partner
From DIY to full custom — we support your ambitions
Game Editor: Create Without Coding
Our visual Game Editor enables you to create professional interactive games within minutes. Drag elements, set rules, and customize the look-and-feel — all without writing a single line of code.
- Drag-and-drop interface
- 200+ pre-made assets and animations
- Real-time preview function
- Export to all IAM systems
Branded Games: Your Identity First
Strengthen your brand identity with fully branded interactive experiences. We integrate your logo, colors, characters and messages into unique games that perfectly align with your organization.
- Complete brand identity integration
- Custom characters and illustrations
- Custom sound effects and music
- Exclusive content rights
Full Custom Development
Have a unique vision? Our development team builds fully custom interactive experiences, from concept to deployment, with continuous communication and iteration.
- Dedicated project manager
- Agile development process
- API integrations possible
- Lifetime technical support
Why Software & Custom Development?
The smartest investment for unique interactive experiences
Game Editor
Create games yourself with our visual editor. No programming knowledge required, unlimited creation.
White-Label Solutions
Fully branded to your identity. Your logo, colors and branding in every game.
All Systems
Compatible with Interactive Floor, Wall, Sandbox and 2-in-1 systems.
Asset Creation
Custom characters, animations and graphics by our professional design team.
API Integration
Connect your systems and data to interactive experiences for maximum impact.
Training & Support
Personal training and ongoing technical support for your team.
Development Process
Applications
Discover what we build for different sectors
Custom Games
Branded interactive experiences for entertainment and events
Education Software
Curriculum-aligned games for schools and training
Enterprise Solutions
Corporate training, onboarding and events
“InterActiveMove developed a fully branded game experience for us that perfectly aligns with our educational objectives. The collaboration was professional, creative and results-driven. Our students are enthusiastic!”
Klant
Director of Innovation, Education Group
Utrecht
Frequently Asked Questions
Do I need programming knowledge to use the Game Editor?
No, absolutely not! Our Game Editor is specifically designed for non-technical users. With an intuitive drag-and-drop interface, you can get started within minutes. We also offer video tutorials and personal onboarding training.
How long does it take to develop a custom game?
Development time varies per project. A simple branded game can be ready within 2-3 weeks, while a fully custom application with API integrations can take 6-8 weeks. After the intake, we provide you with a precise schedule.
Can I modify the content myself later?
Yes! All games are delivered with a content management system that allows you to modify texts, images and settings yourself. For more complex adjustments, you can contact us or purchase a Game Editor license.
Do I own the IP rights to custom work?
With Full Custom packages, you retain full exclusive rights to all custom-developed content and code. With Branded Games packages, you get exclusive usage rights within your sector. The underlying IAM technology remains property of InterActiveMove.
What support do I receive after delivery?
All packages include at least 3-6 months of free support for bug fixes and technical questions. Full Custom packages receive lifetime priority support. Additionally, we offer optional annual maintenance contracts.
Does the software work on all IAM systems?
Yes, all software we develop is compatible with all our hardware systems: Interactive Floor, Wall, 2-in-1, Sandbox. We ensure your games work optimally on every platform.
Combine with Hardware
Our software works perfectly with all IAM systems
Ready to Transform Your Wall?
Schedule a free consultation with our experts and discover the possibilities of the Interactive Wall
No-obligation consultation – Response within 24 hours